Apr 28 2008
Motivation Monday!
Continued from Monday February 25th. ( Remember I am going to go through the exercises from The Seven Minute Difference to develop a story of how my service is different from my competitors)
Part 4 creating a unique positioning statement.
Remember this whole exercise is to help me realize how I am different in the market place as well as help me create a “unique positioning statement” that allows me to tell others in one or two sentences “here is what I do and here is why that information might interest you.” We are finished with the exercises and now it is time to create the statement.
“I am a residential mortgage lender with Universal Lending. I run my business differently than most mortgage professionals. I would love to show you what I do.”
That statement always elicits the required question, “how are you different?”
Now is the time for the unique positioning statement:
“I do everything I can to make the mortgage process understandable and to make my clients feel that all their questions and concerns are important and need to be addressed to their satisfaction. At the end of the process my clients feel they made a wise and safe choice.”
I am interested in your input, what do you think of my unique positioning statement?